The figure below illustrates the essence of value chain analysis. Valuechain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. This report contains application of swot, pestel, porters five forces and value chain analytical frameworks towards the case study of coca cola company. When a company decides to split and locates in different places each stage, we are in front of a global value chain. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. The analysis contained herein is based on an inputoutput model, which.
This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. The cocacola company follows a unique supply chain management system where the. The drink was created in 1882 by a pharmacist and was sold inside the pharmacy for just 5 cents a glass. Operationally, the firm focuses its manufacturing efforts early in the supply chain, making the. The value chain is a model that is designed for a company to try to identify where they have a competitive advantage. After acquiring spc ardmona in 2004, cocacolaamatil also entered the food manufacturing and distribution business. Classification system naics code for the cocacola company is 3121 u. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Cocacola ranks well ahead of its close competitor pepsi which has a ranking of 22 having a brand value. Coca cola markets nearly 2,400 beverages products in over 200 geographic locations. During the past 5 years, the average book value per share growth rate was 10. With your download, get the 21 best papers relevant to this one, including 20 top related papers. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The data of 2002 identifies 2,908 competitors in this category u.
Value chain analysis competitive competencies distinctive competencies core competencies swot and tows matrix of cocacola company. Michael porter outlined the value chain model in his book competitive advantage. Value chain analysis involves identifying all of the important activities in which a business engages and then determining which ones give the company a defensible competitive advantage. Company achieves or exceeds all full year guidance. In 2012, the cocacola company was ranked 59 by fortune 500 magazine. They have stated that they have stopped consuming the soda beverage due to health concerns. Operations coca colas core operations consist of companyowned concentrate and syrup production coca cola 2006. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. Cocacola and pepsicola have four different components of the soft drinks industry value chain. However, creating such a large and successful brand also requires managing the value chain. Coca cola value chain analysis researchmethodology. What is the value chain analysis of coca cola answers.
Corporate strategy mmrk 704 individual assignment, due march 2012 craft a value chain analysis for an organization you are familiar with. Value chain analysis of coco cola company coca cola. As a result development of a superior value system is imperative to their operations. Coca cola swot analysis 2019 swot analysis of coca cola. The company coca cola as a company have had a very long and rich history.
However, the icon cocacola is not in this industry alone. Cocacola value chain analysis i have taken the liberty to select the cocacola company as my subject of value chain analysis because i have generated some interest from receiving feedbacks from individuals at my reach. Cocacola has strong brand recognition across the globe. In this section we will observes the components of coca colas value chain and evaluate its contributions to the overall competitive advantage of the company. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. The cocacola company the cocacola company is a successful global food and beverage organization. In terms of outbound logistics, what cocacola is very good at is ensuring that. The price to book ratio or pb is calculated as market capitalization divided by its book value. Another value chain analysis example is using the value chain information to make modest advertising budget that can reduce marketing costs and offer. The cocacola company karen mace mgt 521 june 11, 2012 elaine nissley business analysis part iii. Here is a detailed value chain analysis of coca cola. Value chain analysis of pepsi and coca cola free essays. A value chain analysis example for coca cola company the is that it can use the analysis as a tool to negotiate the best prices and maximise the inbound and outbound transportation processes. They are concentrate producers, bottlers, retail chains and suppliers the cocacola company v.
Water is the main ingredient for all products manufactured by coca cola company and the company. Water is the main ingredient for all products manufactured by coca cola company and the company occasionally faces. Book value is defined as total assets minus liabilities, preferred stocks, and intangible assets. Solved analyze this case and conduct a value chain. About the company cocacola company is the worlds largest nonalcoholic beverage company.
According to their website, some of the main environmental impacts of their business occur further along the value chain through systems bottling operations, distribution networks, and sales and marketing activities coca cola 2006. Value chain analysis is the method for determining the critical path to enhance customer value while reducing costs. Coca cola was established in 1886 in atlanta by john pemberton. The cocacola companys distribution network allows the chain to reach more customers than most of its rivals could reach. Inbound logistics receiving, storing and distribution of materials at the. In an attempt to paint a current picture of the nonalcoholic.
The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Bba 353 strategic management group case study project the cocacola company tsang hoi ki chan ho yin fung tsun wai chan ka po yuen sze wing chan tai hoi yan yue kan 200826001h, 200826002h, 200826004h, 200826019h, 200826020h, 200826027h, 200926024e, fne fne fne fne fne fne fne abstract this paper is a strategic analysis of the coca. Coca cola swot analysis 6 key strengths in 2020 sm insight. Cocacola cos book value per share for the quarter that ended in mar.
Forcasts, revenue, earnings, analysts expectations, ratios for the cocacola company stock ko. How significant and practicably usable is it today, in the light of vast developments in management tools that help assess market conditions. Micro factors affecting coca cola understanding the. This section will entail a brief overview of the companys supply chain. During the past 3 years, the average book value per share growth rate was 6. Everything you need to know about value chain analysis. Amatils association with cocacola date back to 1964 and from then, coca cola amatil ruling the roost in australian non alcholic beverage industry. Value chain analysis and competitive advantage article pdf available in journal of general management 271. He is the author or editor of ten books and scores of academic and policy. In depth view into cocacola price to book value including historical data from 1972, charts, stats and industry comps. By doing this, we can identify which activities are best undertaken by the company itself and which ones are able to be outsourced. Value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. The cocacola system is one of the major examples of global value chain. Cocacola is the leading brands in the top 100 global brands ranking in 2012 interbrand.
Introduction the value chain approach was developed by michael porter in the 1980s in his book competitive advantage. Widemoat cocacolas earnings print was set up to be a fraught one, with the stocks. The company has a leading brand value and a strong brand portfolio. Value chain analysis is the process of looking at the activities that go into changing the inputs for a product or service into an output that is valued by the customer. The cocacola company in greece is a subsidiary of the cocacola company, responsible for greece, cyprus and malta. Customer look forward cost reduction of coca cola and improvement of sales to give better quality for diverse group of consumers. Value chain analysis of coca cola 3324 words bartleby. The value chain is the sum of the total activities that are needed, by a firm to produce a product from the conception stage, to the end use and beyond.
Coca cola works in large international chain of retailers and other type of business to create mutual benefits. The report also comprises analysis of coca cola s marketing strategy and company s approach towards corporate social responsibility csr. Throughout this paper we will analyze their value system by using michael porters value chain analysis model. Value chain analysis coca cola strategic management scribd.
Highlights of the cocacola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation. Introduction coca cola markets nearly 2,400 beverages products in over 200 geographic locations. This naics code is used to identify soft drink manufacturing. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Nyse composite index mini value new methodology 1,9. The bcg growthshare matrix is old but has stood the test of time. We are here to refresh the world and make a difference. Learn about ko with our data and independent analysis including price, star rating, valuation, dividends, and financials. Cocacola reports strong growth in fourth quarter and full year 2019. Coca cola need to better understand the impact of coca cola business and its value for the customer. Operations coca cola s core operations consist of company owned concentrate and syrup production coca cola 2006.
Value chain analysis of coca cola term paper warehouse. Book value per share is a widely used stock evaluation measure. Coca cola is one of the most recognizable brands globally. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. The coca cola company follows a unique supply chain management system where the. Probably the best way to think about using porters value chain is to consider an example. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. Learn more about the cocacola company, our brands, and how we strive to do business the right way. Analyze this case and conduct a value chain analysis vca for coca cola company 20 marks question two. The cocacola value chain essay 2743 words bartleby. Known for its strong brand image and global presence, coca cola has several billion dollar brands in its portfolio.
There are primary and support activities in the value chain which are discussed below. Find the latest book value per share for cocacola company the ko. Value chain analysis a value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each. Since the mid1980s, michael porters value chain analysis i. Value chain analysis of coca cola essay 3323 words cram. Coca cola co ko fundamental analysis, stock research. Using porters value chain the marketing study guide. Currently, james quincey is the ceo of this mega corporation. The book keeper named the drink coca cola and wrote it in his hand writing style and till this day it is still written the same. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Nonalcoholic beverages industrys price to sales ratio is at 2.
1427 1035 1344 1021 407 1183 928 175 1283 1610 1293 387 1443 354 1244 438 499 230 1462 323 513 369 117 168 774 437 738 203 1364 941 362 921 635 429 1302 323 295 415 439 845 416 609 389 25